Fynest Scottish Caviar tasked Jard design to create a look and feel for their Caviar brand, which would manifest in a basic holding page. Sustainably produced on the Ardkinglas Estate, on the shores of Loch Fyne, we wanted the product to communicate luxury and exclusivity. We wanted to do this without the obvious trappings of ‘Luxury branding’; Gold. We used muted tones with a rich Scottish blue and three unique colourways for 125g, 50g and 30g. The brand story itself is unique and will hopefully go a long way to establishing the brand amongst a competitive market. Check out the website fynestcaviar.com.